It was wild back in the day before cellphones and the interwebs, that if somebody lived far away from you, it would cost a ton of extra money to talk to them on the phone.
@galacticstone
And, certainly over here, there used to be three price bands: extortionate in the morning, manageable in the afternoon, and cheaper in the evening. yes, we had surge pricing at least as far back as the 1960s.
@CppGuy - I forgot about that. Yep, you paid more during peak times. After hours and weekends were cheaper if I recall.